Samsung’s marketing execs seem to really enjoy takingdigs at Apple. They recently took onthe iPhone’s lack ofwireless charging capabilities. Now they are going afterone of the biggest differences between the iOS operating system and Google’s Android that powers Samsung’s TouchWiz interface – customization. Samsung’s new video says users should be able to enjoy a phone that reflects themselves. One way to achieve this is through the customization of themes andicons amongst other settings. Samsung encourages users to figure out how to make their Galaxy devices unique and in the process points out how Apple’s users do not get this ability.You can check out the video below. Notice that Samsung includes a new #OptionsIncluded hashtag in this ad.

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