#YouTube#MCN–YouTubereaches 240 billion monthly video views, still leading the pack :YouTube is continuing its massive growth in the online video industry, with new stats revealing 240 billion monthly video views.
The top 100 multi-channel networks (MCN) reaching over 100 billion views monthly. It is another increase year-on-year showing the massive growth worldwide in online video, while traditional cable continues to falter.
In the report by Ampere Analysis, it points out that 75per cent of these MCNs are owned by a large TV corporation. These organisations include Disney, Discovery and Dreamworks, all owning an MCN on YouTube.
Disney owns Maker Studios, a prominent network that has the largest channel on YouTube, Let’s Play video gamer PewDiePie, under its wing.
Having these YouTube networks means the fall of cable TV will not be as hard of a loss, especially if these TV networks continue to invest heavily in YouTube. Disney spent $500 million (£322 million) and has kept Maker’s coffers stocked for more investments.
PewDiePie’s own channel managed $7.4 million (£4.78 million) in 2015, over £1.5 million growth on last year’s numbers.
The channels make revenue through video and banner adverts, which YouTube display on all channels that accept the adverts.
0 comments:
Post a Comment