Twitter lists are a powerful tool with endless possibilities to make your life as a social media manager much, much easier simply because they can help you:
1. Listen
Having a good monitoring system in place is one of the most important elements of a good social media strategy and Twitter lists can make Twitter monitoring much easier by adding them to your Twitter dashboard.
2. Build relationships
Twitter lists is what Monica Geller would refer to as ‘organized fun’. You can use them to build Twitter relationships with influencers in your field and reach out to new people in your niche.
This way, you can build authority and a strong community around your brand in a more efficient way.
3. Curate content
Twitter lists are a great way to keep up with all that’s happening in real time and curate content you can share with your followers. For example, you can keep up to date with all the latest from social media influencers or influencers in your
industry.
In addition to this, since lists can be public, you can create your own custom feed for people to subscribe. This way you can increase your
account’s visibility and build credibility.
Creating a Twitter list that adds value on a specific topic can increase the chances of your account popping up in search results both on Twitter and Google.
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